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What is Google Analytics?

By Anthony Bennett

If you’re using a website or app to promote your business, chances are that you’re also interested in knowing how people find and use it. Google Analytics is an easy to use free tool that provides valuable insights into the performance of your site or app. It can be used to track traffic, conversions, and user activity. It’s also great for measuring and optimising your advertising

You can answer questions like:

  • What are the top pages of my website/app?
  • How much time do visitors spend on my website/app?
  • What is the bounce rate of my website/app?
  • Where are visitors located?
  • How did a visitor find my website/app?

What are the top pages on my website/app?

You can see which pages are most popular by looking at the Top Content report in Google Analytics. This report lists out all your pages, with each one’s visitor count displayed as a bar graph. The taller the bar, the more visitors it received and thus, the more popular it is!

The Top Content report is helpful for identifying where you should focus your efforts on developing content and improving conversions. If you’re wondering what type of content gets people to visit or engage with your website or app, this report will give you an idea of what topics work best for driving traffic to those certain pages.

What is the bounce rate of my site/app?

A bounce is a session where a visitor views only one page before leaving. This could be the home page or could be an internal page that does not lead to a conversion (such as a blog post).

The bounce rate is calculated by dividing the total number of bounces by the total number of sessions. Monitoring bounce rate is important as it raises issues visitors may have with your website, its functionality or its content. Addressing these issues will see lower bounce rate figures.

Where are my visitors located geographically?

You can also find out what countries your website visitors are from, what cities they’re from and even the county or post codes where their IP address is registered. This information is useful when planning targeted marketing campaigns ensuring you get the best possible conversion rates.


Google Analytics is a powerful tool that has so much more to offer than we have covered in this blog post. It can help you monitor your website or apps traffic and performance. It’s great for planning and monitoring marketing campaigns and It’s also free, so there’s no reason not to use it! Not entirely sure about the whole process? We offer analytics management packages, let us help you grow!



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