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Is Having a Website Important for Business?

By Anthony Bennett

If you’re thinking about starting a business, or if you already have a business but don’t have a website, you might be wondering if having a website is really all that important. After all, can’t you just use social media to promote your business? While social media is indeed important (we’ll get to that in a future blog post), there are lots of good reasons why having a website is essential for any business. Here are just a few:

Reason #1: A Website Makes You Look More Professional
If you’re not using social media to advertise your business, potential customers may not even know that you exist. And if they do happen to come across your business on, say, Facebook or Instagram, they’re not going to take you very seriously if you don’t have a website. These days, people expect businesses to have websites, and if you don’t have one, you’re going to look like you’re stuck in the Stone Age. Not exactly the impression you want to give potential customers!

Reason #2: A Website Gives You More Control Over Your Branding
When you have a website, you have complete control over how your business is presented to the world. You get to choose your own domain name, design your own logo, and decide what information you want to include on your site. On social media, on the other hand, you’re at the mercy of the platform’s algorithms and restrictions. For example, Facebook regularly changes the way businesses can interact with customers on its platform, and if you’re not careful, those changes can negatively affect your business. With a website, however, you’re in complete control of your branding and can make sure that it’s always presented in the best light possible.

Reason #3: A Website Helps You Stand Out from the Competition
If all of your competitors have websites but you don’t, guess who’s going to look more professional and trustworthy? That’s right—your competitors! Having a website helps you level the playing field and makes it more likely that potential customers will choose your business over your competitor’s.

As you can see, there are lots of good reasons why having a website is important for any business. If you’re still not convinced, consider this: even if you’re primarily using social media to promote your business, having a website is still a good idea. Why? Because it gives potential customers another way to find out more about your business and what it has to offer. So what are you waiting for? Get started on building your business website with Purple Sheep Creative today!



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