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HTTPS, why is it so important?

By Anthony Bennett

You may have noticed that some websites start with HTTP:// while others start with HTTPS:// and wondered what the difference is. Both are types of web protocols, with HTTPS being the more secure of the two. While you may not think much about web security, if you’re running a website, you should be! Let’s take a closer look at HTTPS and why it’s so important.

What is HTTPS?
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that encrypts data to protect it from being intercepted. In other words, it’s a way to make sure that your website visitors’ information is safe from hackers.

Why is HTTPS Important?
As a website owner, you likely collect a lot of sensitive information from your visitors, such as names, addresses, credit card numbers, and so on. If this information were to fall into the wrong hands, it could be used for identity theft or other malicious purposes. This is where HTTPS comes in; by encrypting this information, you can ensure that it can’t be intercepted and used without your visitors’ knowledge or consent.

In addition to protecting your visitors’ information, HTTPS also protects your website from malware injection. Malware is software that’s designed to damage or disable computers and computer systems. If a hacker were to inject malware into your website, it could infect any visitors who came to your site, which could damage their computers or even delete their files. By encrypting your website with HTTPS, you can prevent malware from being injected in the first place.

Finally, HTTPS can also improve your website’s search engine ranking. Google has stated that they give preference in their search results to websites that use HTTPS encryption. So, if you’re looking to improve your website’s visibility, switching to HTTPS is a good idea!

All websites developed by Purple Sheep Creative come with free HTTPS encryption, we can also host your current website on our secure servers. If you’re not using HTTPS on your website yet, now is the time to make the switch! Not only will it help protect your visitors’ information, but it will also protect your website from malware injection and improve your search engine ranking.



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